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Independently written and published by Shahbaz Shah Legal Journal.

Case reference

Collector of Customs, Customs Collectorate of Appraisement (East), Karachi v. M/s Forte Marketing Services, Lahore and M/s RAK Trading Marketing Services, Lahore

Case
Civil Petitions Nos. 86-K to 115-K of 2023
Citation
Approved for reporting; reported citation not yet assigned
Court
Supreme Court of Pakistan
Decision
June 16, 2026
Open judgment summary

What the Supreme Court held

The Supreme Court of Pakistan has held that a customs Valuation Ruling validly issued under section 25A of the Customs Act, 1969 does not cease to operate merely because ninety days have passed since its issuance. It remains the applicable and binding customs value until the competent authority revises or rescinds it in accordance with law.

The ninety-day period formerly stated in Rule 107(a) of the Customs Rules, 2001 concerns the temporal proximity of comparison data used in applying particular valuation methods. It does not prescribe a ninety-day legal life for a Valuation Ruling issued under section 25A.

In Collector of Customs, Customs Collectorate of Appraisement (East), Karachi v M/s Forte Marketing Services and connected matters, Civil Petitions Nos. 86-K to 115-K of 2023, the Court converted thirty petitions into appeals, allowed them, and set aside the Sindh High Court judgment dated 16 November 2022.

The result restored the legal effect of Valuation Ruling No. 874 of 2016 for the assessments in dispute because it had not been revised or rescinded before those assessments.

The dispute over Valuation Ruling No. 874 of 2016

The Collector of Customs brought thirty connected petitions against M/s Forte Marketing Services and M/s RAK Trading Marketing Services. The cases arose from Special Customs Reference Applications Nos. 34 to 63 of 2020 decided by the Sindh High Court.

The central dispute concerned Valuation Ruling No. 874 of 2016, issued on 22 June 2016 under section 25A of the Customs Act. The Customs Appellate Tribunal held on 5 September 2019 that the ruling could not continue to determine the value after ninety days. The Sindh High Court upheld that approach on 16 November 2022.

Both forums relied on the treatment of the ninety-day period in Sadia Jabbar v Federation of Pakistan, reported as 2018 PTD 1746. They directed that the goods be assessed on transaction value under section 25(1) once ninety days had elapsed.

The Supreme Court found that this reasoning combined two legally different questions: how current the data must be when customs value is determined, and how long a Valuation Ruling remains legally operative after it has been issued.

Section 25 establishes the sequential valuation methods

Section 25 provides the general framework for determining the customs value of imported goods. Its primary method is transaction value: the price actually paid or payable in a bona fide sale for export to Pakistan, subject to the statutory conditions and adjustments.

If the declared transaction value cannot lawfully be accepted, the statute requires the alternative methods to be considered sequentially. These include the value of identical goods, similar goods, deductive value, computed value and, finally, the residual method.

This order matters. Customs cannot arbitrarily choose a preferred figure. It must begin with transaction value and, where that value is rejected for a legally sustainable reason, proceed through the prescribed methods in their statutory sequence.

The Court connected this structure with the WTO Valuation Agreement, which similarly treats the price actually paid or payable as the primary basis while permitting alternative methods where the conditions for accepting that price are not met.

Transaction value is primary, but it is not unconditional

The judgment does not say that an importer's declared value must always be accepted. Section 25 attaches conditions to transaction value.

Among other matters, Customs may examine whether prohibited restrictions affect the buyer's use or disposal of the goods, whether the sale or price depends upon a condition whose value cannot be determined, whether later proceeds accrue to the seller without an appropriate adjustment, and whether a relationship between buyer and seller influenced the price.

Accordingly, transaction value is the starting point, not an irrebuttable conclusion. Its acceptance depends on the statutory requirements being satisfied.

Section 25A creates a distinct pre-determination mechanism

Section 25A enables the Director of Customs Valuation, on his own motion or upon a reference, to determine the customs value of particular goods or a category of goods. Although the section begins with a non-obstante clause, it expressly requires the Director to follow the applicable valuation methods laid down in section 25.

Section 25A therefore does not replace the substantive valuation principles in section 25. It creates a distinct institutional mechanism through which the competent authority may determine a value in advance for a defined class of goods by applying those principles.

Once that determination is made, section 25A(2) gives it a binding statutory consequence: the value so determined becomes the applicable customs value for assessment of the relevant goods, subject to the statutory proviso.

Section 25A(4) governs how long the ruling remains operative

The duration of a section 25A determination is addressed directly by subsection (4). It provides that the customs value remains applicable until and unless it is revised or rescinded by the competent authority.

The Supreme Court treated this express language as decisive. The statute identifies revision or rescission, rather than the mere passage of time, as the event that ends the ruling's continued operation.

The Court also observed that rescission cannot rest on the expiry of ninety days alone. There must be a tangible reason in law for revising or rescinding the determination.

This does not make a Valuation Ruling unchangeable. It means that the ruling continues to govern until the statutory process is used to alter or remove it.

What the ninety-day period in Rule 107 actually means

Before amendment in 2017, Rule 107(a) defined the expression at or about the same time as a period within ninety days before or after the importation of the goods being valued.

That definition supported valuation methods that depend on comparable transactions or values. It ensured that the comparison data was sufficiently close in time to the importation under assessment.

The Supreme Court held that this was a rule about the age and relevance of valuation data. The text did not state that every section 25A Valuation Ruling automatically expired ninety days after issuance.

The distinction is straightforward:

  • Rule 107 regulated when comparison data could be treated as temporally relevant in the valuation exercise.
  • Section 25A(4) regulated the continued legal operation of a Valuation Ruling after the competent authority had made the determination.

Treating these provisions as though they performed the same function would defeat the express continuity created by section 25A(4).

The 2017 amendment confirmed the distinction

Rule 107(a) was amended through S.R.O. 564(I)/2017 dated 1 July 2017. The amended rule expressly excluded cases where a Valuation Ruling under section 25A existed and stated that such a ruling would remain in the field unless rescinded, modified or replaced by a new Valuation Ruling.

The Supreme Court treated the amendment as consistent with the distinction already visible in the statutory scheme. The ninety-day rule continued to govern the temporal relevance of data where applicable, while an existing section 25A ruling continued until one of the legally recognized terminating events occurred.

The judgment should not be reduced to an assumption that the 2017 amendment retrospectively decided every earlier dispute. The Court's principal basis was the separate function and express continuity language of section 25A, read within the complete valuation framework.

Why Sadia Jabbar did not create universal ninety-day expiry

In Sadia Jabbar, the Sindh High Court described a Valuation Ruling as a pre-determination that must be founded upon section 25 and the WTO Valuation Agreement. It cautioned that section 25A could not be used for arbitrary fixation of customs value.

While considering valuation methods that use material from at or about the same time, the High Court observed that a Valuation Ruling should ordinarily be regarded as valid for ninety days. It also recognized that, under section 25A(4), the ruling continued unless revised or rescinded and that an importer could seek revision or rescission after ninety days.

The Supreme Court held that the observation must be understood in context. The imports and rulings involved in Sadia Jabbar substantially related to 2008 and 2009, while subsection (4) of section 25A was inserted later through the Finance Act, 2010.

Sadia Jabbar therefore could not be read as establishing a universal rule that the mere passage of ninety days invariably extinguishes every Valuation Ruling issued under section 25A.

The judgment does not reject Sadia Jabbar's insistence that valuation must conform to section 25 and must not be arbitrary. It limits the proposition that ninety days alone ends the legal operation of a ruling.

Wasim Radio Traders supported continued operation

The Supreme Court relied on Collector of Customs v Wasim Radio Traders, reported as 2023 SCMR 1716.

That authority recognized that section 25A permits the Director to pre-determine customs value for a category of goods after following the applicable section 25 methods. Once issued, the Valuation Ruling constitutes the assessed value of the goods and remains applicable and binding until revised or rescinded by the competent authority.

Wasim Radio Traders also recognized the statutory remedy under section 25D for a person aggrieved by a Valuation Ruling. The present judgment builds on that distinction between questioning the ruling through the prescribed hierarchy and challenging an individual assessment made under an operative ruling.

An assessing officer cannot disregard an operative ruling

A Valuation Ruling is not merely advisory information available to an assessing officer. Once duly issued and applicable to the goods, it is the statutory determination of their customs value.

An assessing officer therefore cannot disregard an operative ruling and independently adopt the declared transaction value under section 25(1) solely because ninety days have passed.

The ruling must first be challenged through the statutory mechanism, revised, rescinded, modified or replaced as the law permits. Until then, it continues to govern assessments falling within its scope, subject to the proviso to section 25A(2).

This principle provides administrative consistency, but it does not place an unlawful ruling beyond review. It requires the challenge to be directed at the correct legal instrument through the correct statutory route.

Setting aside a ruling does not automatically validate the declared price

The Supreme Court clarified another important consequence. If a Valuation Ruling is successfully challenged and set aside, the importer's declared value does not automatically become the legally accepted transaction value.

The competent authority must determine the customs value under section 25. It must first consider whether the declared value satisfies the conditions for acceptance under section 25(1). If it does not, the authority must proceed to the next applicable valuation methods in the required sequence.

Accordingly, invalidation of the ruling removes that statutory determination; it does not conclusively decide every factual and legal issue concerning the correct value of the goods.

Application to Valuation Ruling No. 874 of 2016

Valuation Ruling No. 874 of 2016 covered the goods involved in the connected cases and was operative when the relevant assessments were made.

Nothing in the record established that the competent authority had revised or rescinded it before those assessments. It therefore remained the applicable customs value under section 25A(2) and (4).

The Tribunal and High Court erred by treating ninety days as determinative and by directing assessment under section 25(1) on that ground alone. That approach confused the permissible age of valuation material with the statutory duration of an already issued Valuation Ruling.

Final order

The Supreme Court converted Civil Petitions Nos. 86-K to 115-K of 2023 into appeals and allowed them. It set aside the Sindh High Court judgment dated 16 November 2022.

The Court held that Valuation Ruling No. 874 of 2016 remained in force at the time of the disputed assessments because it had not been revised or rescinded under the statutory hierarchy.

The enduring rule is that ninety days do not, by themselves, terminate a section 25A Valuation Ruling. The ruling remains binding until the competent authority lawfully revises or rescinds it, and an affected person must use the statutory challenge mechanism rather than ask the assessing officer simply to ignore it.

Practical guidance for importers and customs advisers

An importer who disputes a Valuation Ruling should challenge the ruling itself through the remedy provided by section 25D and any further statutory hierarchy. Merely objecting to an assessment without addressing the operative ruling may fail to confront the legal source of the applied value.

The challenge should identify defects in the section 25 methodology, the quality and timing of comparison data, the description and commercial level of the goods, quantity differences, origin, specifications, adjustments and any failure to consider reliable transaction evidence.

The importer should not assume that expiry of ninety days removes the need for a formal challenge. Nor should it assume that success against the ruling automatically proves the declared value. Evidence satisfying the conditions for transaction value should be preserved for the resulting valuation exercise.

Practical guidance for Customs

Customs authorities should keep the methodology used to issue a Valuation Ruling separate from the question of its continued legal operation.

A ruling must be based on the applicable section 25 method and reliable, properly adjusted evidence. If market conditions, specifications, commercial levels or pricing materially change, the competent authority should consider revision, modification, rescission or replacement through a reasoned process rather than allowing outdated material to remain unexamined.

At the assessment stage, officers should identify the operative ruling and explain why the imported goods fall within its scope. They should not treat the ninety-day comparison window as an automatic expiry provision that Parliament did not enact.

Limits of the ruling

The judgment does not authorize arbitrary or permanently frozen customs values. Section 25A determinations must still be made through the applicable valuation methods in section 25 and remain open to statutory challenge, revision and rescission.

It does not hold that age of data is irrelevant. Temporal proximity may be crucial when the selected valuation method depends on identical, similar or otherwise comparable imports.

It does not make every assessment under a Valuation Ruling immune from challenge. It identifies the ruling as the binding legal source while it remains operative and requires the proper statutory route to be used.

It also does not hold that declared transaction value automatically prevails whenever a ruling is invalidated. The declared value must still pass the statutory conditions in section 25(1), followed where necessary by the alternative methods.

Conclusion

Collector of Customs v Forte Marketing Services resolves an important recurring question in customs valuation. The ninety-day period concerns the relevance of valuation data; it is not an expiry date written onto every Valuation Ruling.

Sections 25 and 25A operate together but perform different roles. Section 25 supplies the substantive valuation methods. Section 25A enables a competent authority to make a binding pre-determination for specified goods and keeps that determination in force until lawful revision or rescission.

For importers, advisers and Customs officers, the practical lesson is precise: challenge the correct instrument through the correct statutory route, and do not confuse stale valuation evidence with automatic extinction of an otherwise operative ruling.

This commentary is independent legal analysis for research and general information. The complete judgment, current Customs Act and Rules, relevant Valuation Ruling, statutory amendments and later reported citation or judicial treatment should be verified before reliance in proceedings.

اردو خلاصہ

فیصلے اور قانونی تجزیے کا خلاصہ

عدالتِ عظمیٰ نے قرار دیا کہ کسٹمز ایکٹ کی دفعہ 25A کے تحت جاری ویلیوایشن رولنگ صرف نوّے دن گزرنے سے ختم نہیں ہوتی۔ رول 107 میں نوّے دن کی مدت قیمت مقرر کرنے کے لیے استعمال ہونے والے تقابلی اعداد و شمار سے متعلق ہے، رولنگ کی قانونی مدت سے نہیں۔ رولنگ اس وقت تک نافذ اور لازم رہتی ہے جب تک مجاز اتھارٹی اسے قانون کے مطابق تبدیل یا منسوخ نہ کرے۔ عدالت نے سندھ ہائی کورٹ کا فیصلہ کالعدم کرکے محکمۂ کسٹمز کی تمام تیس اپیلیں منظور کرلیں۔

تحقیق کے لیے اصل انگریزی فیصلے اور سرکاری ماخذ کی تصدیق کریں۔

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Judgment PDF

Collector of Customs, Customs Collectorate of Appraisement (East), Karachi v. M/s Forte Marketing Services, Lahore and M/s RAK Trading Marketing Services, Lahore

Collector of Customs v Forte Marketing Services - CPs 86-K to 115-K of 2023.pdf · PDF · 39 KB

Research integrity

Editorial and source record

Author
Shahbaz Shah, Advocate High Court
Legal review
Shahbaz Shah, Advocate High Court
Sources checked
September 24, 2026
Primary materials
3 recorded on this page
Corrections
The supplied thirteen-page judgment was reviewed in full. The matter was heard on 16 June 2026 and announced in open court on 24 September 2026. It is approved for reporting; no reported-law citation appears in the supplied copy.
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